Social Media & Community Growth Lead

What you'll do

• Own our social media presence across TikTok, Twitter/X, and YouTube. Create and post 3–4 times per week using dev footage, behind-the-scenes content, and horror gaming culture. Follow the 80/20 rule: 80% valuable or engaging content, 20% direct promotion.
• Build and manage our Discord community from the ground up. Make it a place people actually want to hang out, not just an announcement feed.
• Run influencer and streamer outreach. Identify and build relationships with horror gaming creators — smaller niche creators yield better ROI than mega-influencers. Send personalized pitches, manage key distribution, and coordinate coverage around milestones.
• Drive Steam wishlist growth. You’ll track velocity weekly and adjust strategy based on what’s working.
• Plan and execute our Steam Next Fest strategy. Your job is to make sure we enter strong and maximize the window.
• Coordinate with the team on trailer drops, demo launches, and milestone announcements. Time content for maximum impact. Horror audiences are most active in the evenings and on weekends — you know this because you’re one of them.

Who you are

• You’ve grown a gaming or entertainment-related social account before — your own, a brand’s, a creator’s. You have receipts.
• You understand TikTok’s algorithm, Twitter/X engagement patterns, and YouTube discoverability. You know what performs and why.
• You’re a genuine horror gaming fan. You follow the genre, watch horror streamers, and have opinions about what makes a good horror trailer.
• You can write copy that sounds like a human, not a press release. You know tone matters and that authenticity outperforms polish on social.
• You’re comfortable with ambiguity. We’re a small team building something new. Playbooks don’t exist yet — you’ll write them.
• You understand that this is a rev-share role, not a salaried position. You’re here because you believe in the project and want a real stake in the outcome.

How we'll measure success